Captures full-funnel events occurring on each advertising channel (i.e., initial website visit -> VDP interaction -> conversion), and sends the data back to all channels for retargeting and algorithm optimization.
Ensures that all events captured are accompanied by any vehicle associated with the event, if available, to make future dynamic advertising efforts on other channels more customized + powerful!
Identifies search events/commonalities to send channels categorical keywords, like used vehicles, used Ford F-150s, new sedan, etc. without any additional configuration.
Gathers key auto shopper insights that enable cross-channel retargeting to maximize your dealer client’s reach.
ANY user activity that matches one of our custom events criteria will trigger a WD360 Event to “fire,” and the Pixel/Tag is automatically delivered to WD360.
Data captured by EventFlow will then be checked to ensure it is in the optimal format and qualifies as revenue-driving action.
Events that qualify as revenue-driving action will be sent back to a dealer’s active channels for use and different objectives.
Target better, more specific audiences through list-building automation. Access Website Custom Audiences + Dynamic Audience Creation using ViewContent/Lead Events. (Example: retarget users from “VDP Views.”)
Choose different events to optimize ads for! WD360 automatically reformats each event for use and various objectives.
Get key insight on the performance of your ad campaign(s) and attribute results back to your ad spend for a clear ROI.