ON-FACEBOOK DESTINATION FOR AUTOMOTIVE INVENTORY ADS (AIA)
Create a frictionless shopping experience on Facebook
Drive auto shoppers to a mobile optimized, On-Facebook Vehicle Detail Page (VDP)
With On-Facebook Destination for Automotive Inventory Ads, your dealership can sync your new + used inventory to Facebook and deliver relevant vehicle ads to local in-market shoppers. Once shoppers click on an ad, drive them to a mobile-optimized, dynamic Vehicle Detail Page on Facebook, using information from your automotive catalog.
SMART TARGETING
Relevant vehicles from your automotive catalog are surfaced to local in-market shoppers across Facebook, Marketplace, and Instagram.
ON-FACEBOOK VDP's
Upon ad click, prospects land on a mobile-optimized VDP on Facebook, with info on their vehicle of interest and links to other vehicles from your inventory.
A frictionless experience = higher shopper engagement
On-Facebook Destination for AIA reduces auto shopper friction by keeping users on a On-Facebook VDP, rather than driving to a dealership website. Shoppers will enjoy a fast, optimized user experience right within Facebook’s platform, where they can easily contact you via Facebook, Messenger, phone call, or store visit. In testing, On-Facebook Destination AIA yielded 82% lower Cost Per Leads and 17% lower Cost Per VDP Views versus Website Destination.
OPTIMIZED EXPERIENCE
On-Facebook VDPs load quickly, mitigating high bounce rates from slow-loading dealer websites and multiple platforms.
ENGAGE SHOPPERS
From the On-Facebook VDP, interested leads can contact you directly via Facebook Messenger, phone call or a store visit. Plus, use our Conversational Messenger Bot with Built-In AI to instantly handle inquiries.
Stay in front of your audience while respecting their privacy choices
Due to more and more consumer privacy restrictions around tracking user activity via 3rd-party cookies, advertisers may soon find it difficult to reach their audiences with relevant ads. By keeping users on Facebook’s platforms, you won’t need to rely on cookie-tracking or your pixel in order to continue messaging and retargeting your ideal audiences.
DYNAMIC RETARGETING
Retarget shoppers in subsequent on-Facebook campaigns just as you would website visitors. Audiences can be created based on On-Facebook VDP views and messages initiated.
FUTURE-PROOF
Continue to serve relevant, personalized ads while respecting people’s privacy choices. As advertisers rely less on cookies due to policies like CCPA, investing in on-Facebook solutions is an important investment.
Seamless attribution and reporting
Since shoppers never have to leave Facebook, we never lose sight of their actions on your ad, whether it’s a view, click, or lead submission. Your dealership will not lose attribution from shoppers leaving Facebook, and will have flawless tracking of KPIs like leads and content views in our new reporting dashboard.
SEE THE RESULTS FOR YOURSELF
Start Using On-Facebook Destination AIA to Sell More Inventory Today
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